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The Application of the Buddhist Principles in Sustainable Social Business
Researcher : Sasamon Suputthamongkol date : 29/10/2019
Degree : พุทธศาสตรดุษฎีบัญฑิต(พระพุทธศาสนา)
Committee :
  พระสุธีรัตนบัณฑิต (สุทิตย์ อาภากโร)
  พิพัฒน์ ยอดพฤติการณ์
  -
Graduate : ๒๔ เมษายน ๒๕๖๒
 
Abstract

The Application of the Buddhist Principles in Sustainable Social Business studies 1) the administrative principles of successful social business, 2) the administrative Buddhist principles of business, in order to 3) propose the application of administrative Buddhist principles to sustainable social business. The research employs documentary research to compile Buddhist principles relating to business and poverty applicable to the successful administration of the Grameen Bank in Bangladesh and the agricultural cooperatives in Thailand. It also uses in-depth interview. The results show that, first, successful social business hinges heavily on the vision and mission aimed at solving poverty. More specifically, the issuance of loans must adhere to the following guideline:  a) there has to be the clear objective of loan, b) all parties involve must develop mutual faith in one another and in themselves, c) monitoring is achieved through group dynamics, and d) non-negotiable financial discipline and compulsory savings. Second, the Buddhist principles that reflect modern entrepreneurship are the following: the Tuthiyapaphanikha sutta (qualities of a successful businessman) and the Bhogavibhāga (fourfold financial division). Regarding the solution to poverty, Dàna (the principle of charity), and Saddhà (faith) should be applied together with the principles of Attha 3 (virtues leading to temporal welfare) and the principles of good friend and Iddhipada 4 (path of accomplishment). The author proposes that, first, to achieve sustainable social business, the organization should apply the Attha 3 to guide its visions, missions, and organizational culture. Second, the Diññhadhammikattha (temporal welfare), with the support of Saddhà, could be used to inculcate morality and work ethics in members. Third, Iddhipada 4 should be applied to corporate internal procedure to further enhance innovation. Last, remunerative must be ethically and economically viable.

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